This website page contains all the most recent data, insights, and developments you'll need that will help you understand how folks in Hong Kong use digital equipment and providers in 2024.

The corporate’s regularly revised viewers numbers counsel that Fb Messenger’s advert attain in Hong Kong was akin to 26.0 per cent of the whole population Firstly with the yr.

Though the clear distortions that often seem in X’s inferred gender data can be because of largely to your large quantity of “non-human” accounts that aspect in X’s active consumer data (e.

A completely new indicator Conference has long been adopted for the whole series of the financial account given that June 2023. From then on, a rise in financial non-reserve belongings/reserve property is indicated by a favourable price whilst a reduce in monetary non-reserve belongings/reserve assets is indicated by a damaging price.

Also, we’ve viewed some particularly weird traits during the data noted in X’s promoting resources over the past yr, so we’d recommend caution In regards to analysing these X figures.

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Be aware: ByteDance’s promotion assets only publish viewers gender data for “feminine” and “male” consumers.

On the other hand, for the reason that LinkedIn’s ad viewers figures are dependant on full registered customers instead of month to month Lively people, it’s unclear whether these traits may well mirror adjustments in Lively LinkedIn use much too.

Hong Kong is taking the pliability selections for periodicity and timeliness. The indices are disseminated with a quarterly basis inside three months of the tip with the reference quarter.

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Dig further: for the most recent insights into Online adoption and use throughout the world, follow our typical World wide Statshot stories.

Just before we get to your full report, Below are a few ideas for even more looking at, which will provide supplemental context for our full set of Digital 2024 figures for Hong Kong:

This contrasts with the gender data supplied while in the promotion applications of platforms like Facebook, which depends over the gender that users on their own enter in their own personal profile.